Liceulice

WHO WE ARE:

Liceulice is a citizens association founded in Belgrade with the aim to contribute to social emancipation, economic, cultural, and social inclusion and poverty reduction. We achieve our goals primarily by issuing the magazine of the same name sold by members of marginalised who keep a half of the earned income.

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WHAT WE DO:

Liceulice magazine is published once a month, in 5,000 copies and is sold in the streets and public places through a specially organised network of street vendors, made up of members of marginalised groups. A half of the magazine price for each copy is kept by the vendor, while the other half (and other funds raised) is used to produce the next issue, for brand development, additional work on the integration of vendors and other various philanthropic programmes called "Liceulice".

Our magazine is for all those who care about others, about healthy environment, sustainable development, balanced relations between society and economy, and about destigmatisation and demarginalisation of groups, individuals, attitudes and ideas, about public space and public interest.

For now, the magazine distribution engages 30 people from marginalised groups, through partner organisations: CIM, Belgrade Let’s Live Together, Belgrade; KEC MNRO, Belgrade, Shelter for the Elderly and Adults, Belgrade; Association for Helping Mentally Challenged Persons of the Zvezdara municipality, Belgrade; Milan Petrovic School, Novi Sad.

A part of the income is generated through the sale of advertising space in the magazine. Liceulice offers advertising space to companies and organisations to promote socially responsible behaviour and to promote (and/or announce) community service activism.

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WHO WE HELP:

Our vendors are homeless, street youth, the poorest and most vulnerable individuals. Before they start working, future vendors attend training for salespeople to help them develop social skills and sales skills, show them the method of distribution, the magazine itself and the rules of conduct.

In this way Liceulice offers opportunities for marginalised groups to legally generate income, to get employed and acquire specific applicable knowledge and skills, on order to be socially and economically included. In a wider sense, it contributes to poverty reduction, increased employment and alleviates social and cultural exclusion.

We pride ourselves on: Our success is 60 satisfied vendors from marginalised groups and many readers who, by buying the magazine help vulnerable people and read interesting articles on various social issues.

 

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